Transparency Market Research presents a detailed assessment of the market drivers and restraints impacting the global fitness equipment market. The research report analyzes the latest trends in the overall market and also determines the leading factors that will define the trajectory of the global market in the coming years. The researchers have compiled the research report using primary and secondary research methodologies. The information has been gathered through reputed journals, magazines, and whitepapers. Furthermore, inputs of various market experts have also been included in this extensive research report to help the readers make well-informed business decisions.
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Fitness equipment is witnessing a sudden surge in demand as a large of number consumers across the globe are realizing the benefits of exercising. The global fitness equipment market offers a wide range of products such as wireless health and fitness devices, clothing and footwear, training equipment, and an array of fitness and training services with modern gymnasiums. The rising awareness about the damaging effects of sedentary lifestyles, poor eating habits, and high prevalence of lifestyle diseases such as morbid obesity and diabetes have culminated into a huge opportunity for growth of the global fitness equipment market.
The high risk of poor health conditions has motived consumers across the globe to invest in a modern and technologically advanced fitness equipment. The awareness campaigns run by private and public institutions and initiatives such as marathons and triathlons have also led to an increased participation in sporting activities, thereby stirring a demand for fitness equipment. The growing disposable incomes across developing countries and changing mindsets towards living healthy lifestyles are also anticipated to boost the demand for fitness equipment in the coming few years. The launch of various fitness gyms and health clubs are further projected to increase the uptake of fitness equipment in the near future.
Some of the leading players operating in the global fitness equipment market are Runtastic GmbH, Body-Solid Inc., Reebok International Ltd., Johnson Health Tech Co. Ltd., Heinz Kettler GmbH & Co. KG, PowerSport International Limited, Keys Fitness Products L.P., and ICON Health & Fitness Inc. Endomondo ApS, Life Fitness Inc., Azumio Inc., MapMyFitness Inc., and FitnessKeeper Inc. To gain traction, a majority of these players are working on developing fitness applications. The research report has studied the marketing strategies of these companies, their recent developments, investment plans, and their business strategies of the near future. The comprehensive report provides a fair assessment of the competitive landscape of the global fitness equipment market for the coming few years.
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