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Nike Unveils Latest Nike+ FuelBand with Sleep Tracker

October 17th, 2013 Gaurav Sports Medicine

Fuelband-SENike is launching the second generation FuelBand activity tracker, the Nike+ FuelBand SE, which now includes sleep monitoring similar to the one on the Fitbit devices. FuelBand SE, like the first generation product, measures the number of steps taken during the day and generates a metric called the “Fuel” tally that is determined from all the physical activity performed by the user ranging from running to playing tennis. The “Fuel” score acts as motivation to get up and move and also helps to set daily and weekly goals to help stay physically active. Users can now also track the average intensity of their workouts rather than just the total activity through a new “Fuel-per-minute” feature.

The band is rubberized and fits tightly around the wrist to prevent the user from procuring easy “Fuel” points by merely shaking of the wrist. The second generation product also has improved capability to distinguish between different kinds of activities, be it dancing at a party or playing soccer on a field.  The FuelBand SE’s hardware is waterproofed and has sufficient water resistance to be used even in the shower. The activity monitor provides the user regular reminders to stay active and also has a clock that can be accessed with the press of a button. It syncs to a smartphone or computer using Bluetooth 4.0, and the activity data can be viewed and analyzed using a new Nike Move app on an iOS device, though an Android app is not available yet.

Sales of FuelBand SE will begin on November 6, with pre-orders already accepted, at $149.

Flashbacks: Nike Releases NIKE+ FuelBand Activity Monitor; Nike+ Accelerator Program Drives Startups Utilizing Nike+ Tech to “Just Do It” Better

Product page: NIKE+ FUELBAND SE…

Gaurav

Gaurav Krishnamurthy, PhD is a Senior R&D engineer at a Bay Area based medical device start-up. Gaurav has a strong passion for medical device innovation and is interested in disruptive medical technologies that not only solve an unmet clinical need, but also bring down the cost of healthcare. Gaurav closely follows medical device trends in emerging markets and is fascinated by simple and inexpensive solutions to major healthcare problems. Gaurav earned his PhD and Master's in Mechanical Engineering from Stanford University where he developed state of the art computational models of beating heart valves that can be used to design and test heart valve prosthetics. Gaurav was a Medtronic BioX Fellow at Stanford University. Gaurav also serves as a Senior Advisor to a Bay Area angel investment group focusing on mobile health and healthcare innovation.

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