Nike is launching the second generation FuelBand activity tracker, the Nike+ FuelBand SE, which now includes sleep monitoring similar to the one on the Fitbit devices. FuelBand SE, like the first generation product, measures the number of steps taken during the day and generates a metric called the “Fuel” tally that is determined from all the physical activity performed by the user ranging from running to playing tennis. The “Fuel” score acts as motivation to get up and move and also helps to set daily and weekly goals to help stay physically active. Users can now also track the average intensity of their workouts rather than just the total activity through a new “Fuel-per-minute” feature.
The band is rubberized and fits tightly around the wrist to prevent the user from procuring easy “Fuel” points by merely shaking of the wrist. The second generation product also has improved capability to distinguish between different kinds of activities, be it dancing at a party or playing soccer on a field. The FuelBand SE’s hardware is waterproofed and has sufficient water resistance to be used even in the shower. The activity monitor provides the user regular reminders to stay active and also has a clock that can be accessed with the press of a button. It syncs to a smartphone or computer using Bluetooth 4.0, and the activity data can be viewed and analyzed using a new Nike Move app on an iOS device, though an Android app is not available yet.
Sales of FuelBand SE will begin on November 6, with pre-orders already accepted, at $149.
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Product page: NIKE+ FUELBAND SE…
