Doctors enjoy the internet as much as (or more than) anyone else – but rules, regulations, and societal norms put twists and complications on physicians’ online experience that others take for granted. Social networks, blogs, and any kind of site that invites participation can be both fun and useful for physicians, but one must be careful to keep professional while surfing.
Our good friend Kevin Pho, better known as KevinMD, and Susan Gay just released a new book that covers everything a modern doctor needs to know about managing one’s reputation in the social media world. The book features excerpts and thoughts from many doctor-bloggers, including at least one Medgadget editor. Kevin knows this topic well, having covered it extensively on his KevinMD blog and having been a pioneer in online medical media for many years now.
What the book covers
- Why an online reputation is important for doctors.
- How patients use social media to find physicians and medical practices.
- A step-by-step guide for how practices can brand themselves on major social media platforms (LinkedIn, Facebook, YouTube, Twitter, Google+, blogs) and drive Google traffic through content.
- Profiles of the major physician rating sites, including Vitals, Yelp, RateMDs.com, Angie’s List, ZocDoc and Google+ Local.
- Tips to protect and manage an online reputation.
- How to respond to online reviews.
- Online professionalism guidelines and best practices.
- Unlike guides written by professional marketing gurus, this book offers dozens of stories and case studies from the perspective of practicing physicians and engaged patients.
- Online reputation management advice is often scattered on the web, requiring time and effort to find. This book consolidates this information in a single, handy resource.
- Doctors and office managers know they need to “get involved with social media” but don’t know how or where to start. This book allows them to immediately tap into authoritative insight – in a calming way – not in an alarmist manner.
- Instructions on how physicians can proactively create content and harness the power of social media to define an online reputation and provide better care for patients.
- The practical format allows the reader to pick and choose from the sections most important to their practice.
More info and to purchase the book: Establishing, Managing and Protecting Your Online Reputation