Nike has released its own digital wristband for monitoring physical activity throughout the day.
The device provides readouts right on its face, but can also wirelessly transmit gathered data to an iPhone app or a computer via a built-in USB plug. Users can then do a more comprehensive review of what they’ve been up to and can adjust their activities accordingly.
From the announcement:
Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.
Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.
Product page: Nike+ FuelBand…
Press release: NIKE Announces New NIKE+ FuelBand – Measuring Movement to Make Life A Sport
(hat tip: Engadget)
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