HealthPrize Technologies launched its new smartphone app that motivates people to adhere to their medication regimens.
Available for the iPhone and Android devices, the app uses a system of reward points that can be redeemed for real prizes, as well as games and educational tidbits to improve medication compliance.
HealthPrize’s approach to medication adherence leverages modern insights from behavioral economics, gaming dynamics, and consumer marketing. The HealthPrize platform, both online and now mobile, offers an innovative solution to the otherwise avoidable $290 billion in annual healthcare spending spawned by the complications that arise from chronic disease as a result of medication non-adherence.
The HealthPrize app is available for use by registered HealthPrize participants, and is currently being used by participants in an asthma and COPD pilot study in collaboration with RealAge, a leading online wellness company. Preliminary findings at the four-month mark have demonstrated high engagement rates, which are expected to rise with adoption of the mobile app, making it easier for participants to engage on the go.
Company announcement: Medication Adherence Solution Mobilizes “Fun, Engaging” Platform With Launch of New App…