Berkeley, CA based NeuroFocus, Inc. has just announced its Mynd headset, which the company claims is the first device to wirelessly capture full-brain EEG readings. In addition to eliminating the need for gel electrodes, the Mynd headset can wirelessly transmit data via Bluetooth. While the headset was developed for use in marketing research, its technology might also be adapted for clinical use through a partnership with the European Tools for Brain-Computer Interaction consortium (TOBI).
Developed over the last three years, Mynd™ combines medical-grade technology with mobility, leapfrogging current neurological testing methods. For the first time, market researchers will be able to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. NeuroFocus has also commenced building the world’s first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities.