Viveve System for Vaginal Laxity Receives CE Approval

Viveve, from Palo Alto, CA, has received approval for a condition we never heard of before: vaginal laxity. On the other hand, of course, in this age where vaginoplasties are quickly becoming as normal as nose jobs, we should not be really surprised. The device uses radiofrequency to treat laxity of the vaginal introitus after childbirth, to improve the female sexual function. The system consists of a RF generator, a hand piece and single-use disposable tips. The procedure can be performed without anesthesia in approximately 30 minutes. According to studies cited by the company in the press release, women have reported improved feelings of vaginal tightness at several months after treatment (no words about male satisfaction though). Bingo, a new market has been created!
Press release: Viveve obtains CE mark for gynecologic treatment of vaginal laxity… (.pdf)
Product page: Viveve…