We noticed at RSNA that almost all of the roving packs of salespeople were equipped with iPads to give spontaneous PowerPoint presentations. Which they would at a moment’s provocation. And now the Wall Street Journal has written an article about it, so apparently this is a real thing. A side benefit (at least for Apple) is that many more physicians are being exposed to the iPad “in the field,” while also reading about its utility in the clinic (our contributions to this genre) so expect much more medical app development as the market penetration increases and Apple introduces new versions in their yearly cycle.
There appears to be something of an iPad arms race in the $200 billion medical-devices sector. Heart-device maker Boston Scientific recently bought 2,000 for its sales team, and orthopedics company Zimmer Holdings Inc. is rolling out more than 1,000 of the tablets. Stryker Corp., a Zimmer rival, said it has deployed iPads “and a number of applications” in a pilot program.