Clinicians will soon be able to hit Pharmas up with drug questions and to report adverse events via Epocrates right on their iPhones. With over 72% of docs sporting smartphones and more than 950,000 Epocrates users, the ability to readily contact Pfizer and other pharmaceutical manufacturers to obtain rapid and tailored scientific responses from medical specialists may help physicians make more informed drug therapy decisions.
From the press release:
"Contact Pfizer" is now a feature available in the Epocrates drug profiles of approximately 40 Pfizer products. By providing easy access directly to the manufacturer, this feature provides Epocrates’ users the option for immediate phone access to Pfizer Medical Information specialists to obtain scientific information about the company’s medications and report adverse reactions. Additionally, healthcare providers will soon have the option to email Pfizer Medical Information for select Pfizer products.
Press release: Pfizer And Epocrates Partner To Give Healthcare Providers Access To Medical Information Specialists For Medication Questions New Feature Provides Two-Way Communication at Point of Care…