Healthcare organizations like hospitals, clinics, and specialty care centers are turning to new media tools to promote their services, news, and activities. Q1 Productions will be hosting a conference in Chicago this June to bring together professionals in the field looking to develop their new media skills.
From organizers of the 2nd Annual Healthcare New Media Marketing Conference:
One of the primary challenges faced by healthcare marketers is gaining leadership support for their new media efforts. Oftentimes healthcare executives believe that implementing new media into a marketing campaign will incur higher than estimated costs and increase risk of negative feedback. Through poignant case studies of healthcare institutions that have gained executive level support and have succeeded in establishing new media campaigns, attendees will be armed with best practices
when returning to their organizations.
Overall, this conference will provide attendees over a two-day period, cutting-edge case studies, accurate methods for measuring results and a high-level of real-time information related to maximizing new media opportunities in healthcare. Attendees will walk away with the requisite know-how and the tools needed to accurately execute and to ultimately reach consumers through new media in a clear-cut and appropriate manner.
Info and conference registration: 2nd Annual Healthcare New Media Marketing Conference…