Novo Nordisk (Bagsværd, Denmark) just won the coveted Good Design Award (aka, G-Mark Award) from the Japan Industrial Design Promotion Organization for the NovoTwist needle. Currently in use in company’s insulin delivery device FlexPen®, this simple twist on and off needle has been constructed to be totally intuitive and not to require much finger strength.
Nearly 3,000 entries were narrowed down by the judging panel and NovoTwist™ was selected for an award in the ‘Society – Medical Equipment’ section. Previous winners of the Good Design Award™ include Apple, Toshiba, Toyota and Nintendo.
The Good Design Award™ highlights the unique design features of NovoTwist™. The judges specifically commented that “Conventional screw thread needles can be difficult to attach and detach, especially for the elderly, as limited manual dexterity and hand strength make the circular motion of screw attachment/detachment challenging. NovoTwist™ has solved this problem with a simple functional design with a push-and-twist needle attachment/detachment system”.
Press release: Novo Nordisk wins design award for NovoTwist™ needle…
Product page: NovoTwist…
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