As any physician knows, working with pharma and med device reps can be an aggravating experience due to the scheduling difficulties, as well as intrusive and annoying nagging. RxVantage is a web service that aims to make things easier on both the physicians and the reps by being an intermediary that schedules the meetings in advance. The service is free, but marketing departments can also purchase more advanced targeting and scheduling features for a nominal rate. RxVantage hopes to make pharma/physician relationships less troublesome and intrusive, so the whole experience can be improved for everyone’s benefit.
Link: RxVantage…
(hat tip: TechCrunch)
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