Haruyama’s Cool Suits for Hot Summer Days

No one likes wearing a hot wool suit on a sunny August day in lower Manhattan, or going out to Brighton Beach in a three piece. But whether it’s social convention or a religious law, sometimes you gotta do what you gotta do. To help alleviate the suffering and hopefully prevent heat strokes, a product called “New Ice Suit” has surfaced in Japan. Made by Haruyama, the suit features internal pockets that can hold specialty ice packs and supposedly provides enough cooling time to get from one air conditioned building to another without too much distress.

Link: Haruyama press release in Japanese (.pdf)…
Bottom image: rockstarbaun
(hat tip:CrunchGear via Gizmodo)