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Primal Pictures Wins Major Medical Education Award

December 4th, 2008 Stephen Sheehan Informatics

Primal Pictures, a firm out of London, England, has won an award for the finest educational entry of the year at the 34th annual Freddie Awards, but you probably know it better as the international health and medical education media awards…ahhh, didn’t think so!
Featuring 3D interactive human anatomy, folks at Primal Pictures have developed beautiful software titles for medicine, surgery and dentistry. They have also released software demonstrating the anatomy of pilates and a title for acupuncturists.
Here’s what the company says about its award winning 3D Head & Neck Anatomy with Special Senses and Basic Neuroanatomy software:

Built from real human scan data, this unique software is a highly detailed and interactive teaching and learning resource used in medical establishments worldwide and instantly improves doctor-patient communication. It provides stunning and accurate 3D anatomy visuals that can be rotated 360° and viewed through 24 layers from skin through to bone.

The DVD-ROM includes all anatomical structures of the head, face, larynx and pharynx, ear, eyes, oral and nasal cavities, cervical plexus, brachial plexus and nine views of the brain. Hot links relate features to text, dissections, clinical slides, x-rays of pathologies, high resolution dissection stills, video clips, functional anatomy animations and surface anatomy videos that demonstrate muscle action. The British Medical Association recently awarded the DVD-ROM its Electronic Book prize.

Primal Pictures website…
Product page: 3D Head and Neck Anatomy with Special Senses and Basic Neuroanatomy…
The Freddie Awards: Health Education 2008…
More from BMJ: Head and shoulders above the rest… (BMJ 2008;337:a2830)

Stephen Sheehan

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