We are not terribly sure that this newly designed pipette adds any more grandeur to the institution where it is coming from, the University of Cambridge. However, it does seem to offer a more convenient way for those in labs to go though routines.
From the Department of Engineering at the University of Cambridge:
While current models satisfy the need for precision and reliability, their design falls a long way short in terms of ease of use. They are entirely thumb-operated and are known to cause cases of repetitive strain injury. The students have designed a comfortable, easy-to-use pipette, the Ergopip, which distributes workload to the user’s fingers and is just as precise and reliable as existing versions.