Medgadget is proud to announce our co-sponsorship of the 2nd Annual DiabetesMine™ Design Challenge – “a competition designed to foster innovation in diabetes design and encourage creative new tools that will improve life with diabetes”. The contest is looking for unique, practical, and novel design ideas that may one day be applied to real products. The winners of the design challenge will receive both prize money and consulting time with design firm IDEO.
Below is from the official announcement:
2nd Annual DiabetesMine™ Design Challenge*
* a competition designed to foster innovation in diabetes design and get the creative juices flowing around new concepts and tools to improve life with diabetes*
Two of the most enticing design concepts will win a package of prizes to help further their creative efforts: $1,000 in cash, some pro-bono professional advice from world-renowned design experts, and free access to the next Health 2.0 conference for one adult winner.
This contest is co-hosted by my friends over at Medgadget, the Internet journal of emerging medical technologies, and supported by the world-renowned design firm IDEO, with headquarters in Palo Alto, CA. The campaign is generously sponsored by Cory and Justin Oringer, two young brothers (ages 14 and 11, respectively) who have both been living with Type 1 diabetes for more than 10 years each and have already seen and personally experienced many wonderful benefits of design innovation in diabetes technology. Just a few of the innovations that have changed their lives include:
At the same time, Cory and Justin have witnessed (and lived) the revolution in communication we fondly know as Social Media. Who ever heard of a "blog" back when they were diagnosed? User-generated content has changed lives, and driven a whole new wave of excitement about contests and challenges (think American Idol, Dancing with the Stars, Survivor, and The Apprentice).
"With a father deeply entrenched in the diabetes business, Cory and Justin inevitably wind up in the midst of numerous innovation-brainstorming conversations. They’re very excited to be involved in the DiabetesMine Design Challenge," the family writes to me.
Now for the particulars:
It was just about this time last year that I posted my Open Letter to Steve Jobs, calling for the gods of consumer design to help revolutionize design of diabetes devices. This spurred a ton of conversation across the blogosphere and mainstream media. In the weeks and months that followed, all sorts of individuals and organizations came forward with many compelling new prototypes, designs, and ideas.
This year, we’re making it an official competition, laying down the gauntlet, as it were, to anyone passionate about diabetes and product design. Whether you’re a pharma R&D pro, an independent engineer, a design student or an enterprising patient, we want to hear from you.
This competition is open to all individuals and organizations developing devices or supplies for people with diabetes (medications not included), or enterprising patients with unique prototype concepts. DiabetesMine™ will accept submissions in two categories: under age 18, and age 18 and older.
Submissions can be made beginning April 30, 2008, until Monday, May 26st, 2008, at 11:59 pm PST. The winners will be announced on Friday, May 30th, 2008.
The winners will receive a combination of rewards intended to help take their ground-breaking diabetes design concept to the next level: prize money, consulting advice, industry event exposure and media coverage.
Explanation of the everyday problem(s) your concept is designed to solve – how does it help improve life for people with diabetes? Description of the medical application of the product. Detailed depiction of the product’s look and feel, material, and dimensions. Ideally the video will include a 360-degree shot of the product or design concept. Demonstration of the product in action and its various functions, if possible. Each video segment must display the 2nd Annual DiabetesMine™ Design Challenge screen at the beginning and end for five seconds. (See instructions below on where to download that slide)
[for some inspiration, see tips on crafting your Elevator Pitch here. View the sample contest entry videos here. Or browse the various product pitches here.]
HOW TO SUBMIT YOUR ENTRY
1. Create your video, and add the DiabetesMine™ Design Challenge screen (downloadable HERE) to appear at the beginning and end for five seconds.
2. Give your video a short, recognizable title (ideally the product name), to make it easy for readers to vote on favorites.
3. Go to this site: http://youtube.com/group/DiabetesMineDesignIT, and click on “add a video” to upload.
4. Post a comment on this blog below providing the following information to help identify your video:
5. Note that by submitting an entry for the 2nd Annual DiabetesMine™ Design Challenge, submitters agree to these additional OFFICIAL CONTEST RULES.
THE JUDGING CRITERIA
Winners will be evaluated both popular vote and by a panel of three judges. In a sort of reverse American Idol system, reader voting will be taken into consideration, but the final determination will be made by the judges.
The judging panel will consist of one MD/Editor from Medgadget, one design expert from IDEO, and Amy Tenderich of DiabetesMine™ providing the patient perspective on user experience/desirability of the product. Entries will be judged on three-pronged criteria:
Remember, good design can be applied to anything, even something as "low-tech" as a special container for disposing of used glucose test strips. Let the innovation begin!
The official contest website and rules can be found at Diabetes Mine…