Yesterday’s entry on the official Johnson and Johnson blog describes a guerrilla ad campaign in Brazil for the J&J Jontex brand condom that appears to have been going on for a few months now. Apparently the ads, which appear at first glance to be a couple greco-roman wrestling in a bathroom stall, are a “hoax” and have no connection with the Brazilian J&J offices.
The blogger believes the ads are supposed to be a satire on the often racy tone of prophylactic ads… although these are some pretty high quality floor stickers to be a joke.
Read the entry here…