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Coming Soon: Kraft Programmable Food

January 7th, 2008 Josh Umbehr Public Health

Thanks to the wonders of nanoscience, you may soon be able to customize drinking water into your favorite double shot espresso diet soy cafe mocha something-or-other…

The processed-food giant Kraft and a group of research laboratories are busy working towards ‘programmable food’. One product they are working on is a colourless, tasteless drink that you, the consumer, will design after you’ve bought it. You’ll decide what colour and flavour you’d like the drink to be, and what nutrients it will have in it, once you get home. You’ll zap the product with a correctly-tuned microwave transmitter – presumably Kraft will sell you that, too.
This will activate nano-capsules – each one about 2,000 times smaller than the width of a hair – containing the necessary chemicals for your choice of drink: green-hued, blackcurrant-flavoured with a touch of caffeine and omega-3 oil, say. They will dissolve while all the other possible ingredients will pass unused through your body, in their nano-capsules.

If you want to learn more, or have unrealistic fears of the “nano-state,” check out the full article at The Guardian of UK…
(hat tip: Smart Economy)

Josh Umbehr

Josh Umbehr, MD founded AtlasMD Concierge Family Practice, one of the fastest growing insurance-free practices in the country. Currently developing an industry leading platform for direct primary care physicians: Atlas EMR Software for Concierge Medicine.

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