gumEase™ for Drugless Pain Relief at The Dentist

BioMEDevice of Laguna Hills, California last month received FDA approval for its gumEase® dental mouthpiece. Developed to provide pain reduction during procedures, the device does not elute any drugs, but uses cold temperature to temporarily numb the gums. We are not really sure how effective cold-numbing of the mouth really is.
Product page…
(hat tip: Engadget)