A study of various pharmaceutical TV ads by IAG Research rated the ad spots for how effective they were at implanting the drug names into the minds of TV viewers. The most successful seems to be the following Lunesta ad from Sepracor featuring a glowing moth lulling all to sleep.
Of course it might be the insomniacs watching all the late night television that skewed the results.
Press release: IAG Research Reveals the Best New Prescription Drug Ads …
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