Risperdal’s Lego’s

Promotional materials for Risperdal (risperidone), an atypical antipsychotic medication, is drawing ire from some in the medical blogosphere.
Kevin, M.D.: ” a new low, drug marketing on children’s toys.”
Pharmalot: “Keep in mind that, as of last October, Risperdal is approved for kids showing autistic symptoms. So perhaps we should expect to see all manner of playthings with the drug’s brand name. How about a ‘Doctor Barbie’ with Risperdal samples?”
Medgadget: “Drugs are booooring… We do like the Legos though.”