A new website from the World Cancer Research Fund aims to bring obesity fighting cartoon characters to the hungry eyes of kids:
The World Cancer Research Fund hopes that by using the health conscious characters on its new website it can encourage better eating and a more active lifestyle among its target audience of four to seven-year-olds.
Competitions, puzzles and stories aim to encourage children to learn more about food.
The site, launched this month, introduces children to a new world of fruit and vegetables they may not have tried before and encourages them to cook with them and even to grow them.
BBC: Cartoon characters to curb obesity
The Great Grub Club