If you’re in the midst of a life-threatening allergic reaction, the last thing you want to do is fiddle with your syringe, which is the reason this next product, a winner of the Dyson Design Awards, was developed for.
Adrenalina uses a dual action activation, a familiar concept found in child-safe mechanisms. The sufferer has to place Adrenalina on his/her thigh (first action) and depress the other button at the other end (second action) to activate it.
Adrenalina will not be activated if only one of these buttons is depressed or is pressed in the wrong sequence. The interaction between these two buttons at both ends was proven a success and truly an innovation on its own.
Utilizing an ingenious air modulated plunger system, the sufferer no longer needs to estimate the 10 seconds needed before manually removing the auto injector. Adrenalina takes care of everything from injecting the adrenaline, holding the needle in for 10 seconds and self retracting upon activation, thus dramatically reduces the possibility of human error or needlestick.
Adrenalina not only features a pocket clip which visually informs the user of its needle end but to reinforce the message, there are grip holds at the other end, just as a pen.
In addition, the pocket clip has a lanyard loop. Its intent is to address the possibility of user complacency in forgetting to keep their injector with them and dramatically reduces the possibilities of product placement. I.e. the injector is always at their pocket or at the end of the lanyard.
Because of the dual action activation, Adrenalina does not need have difficult to press buttons as a safety measure. A suffer who is crippled by an attack is more like to be able to self administer the adrenaline when needed, compared to the need to swing one’s arm to activate in the current product.
Adrenalina has been designed not only with manufacturability in mind but also its marketability. Through parallel market research via the insulin injector market, it was shown that auto injector users are moving towards a disposable product. However, noting that adrenaline auto injector users, on an average, would only use their injectors once a year, I have chosen to pay a little more attention to its aesthetics. After all, a little aesthetics might create a stronger desire to keep the injector with them at all times.