Subimo.com, a provider of hospital statistics, prices and info for consumers, businesses and health care professionals is about to be gobbled up by WebMD to the tune of $60 million. From WebMD’s press release:
With this acquisition, WebMD combines its market-leading private health and benefits portals with Subimo’s advanced online health applications which will expand WebMD’s suite of products and services and help to accelerate its market leadership.
In addition, the acquisition will enable WebMD to better address the emerging consumer-directed health plan (CDHP) market by providing consumers with the advanced tools they need to gain greater transparency into the
cost and quality of care. Today, it is estimated that roughly 6 percent of Americans are enrolled in a consumer directed health plan, although by 2010, that number is expected to grow significantly to 25 percent.
In a way, Subimo.com seems like a version of citysearch for hospitals and doctors. I could be wrong, but unless they send us a free trial (wink wink!) we can’t really provide any insight on this service.
Read the press release here