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Better than a Tube Sock

November 2nd, 2006 Josh Umbehr not funny, OTC

Battle of the Buldge We’ve come a long way from stuffing a tube sock in our nether regions — and we have those innovative Australians to thank for it.

Size really does count. Just ask Australian underwear maker AussieBum — whove just launched the “Wonderjock” for men who want to look bigger.
Since the product release seven days ago, AussieBum says it has sold 50,000 pairs of “Wonderjock,” mostly on its Web site www.aussiebum.com and a handful of stores around the world.
“The design of the underwear, separates and lifts. The fabric cup protrudes everything out in front instead of down toward the ground,” said “Wonderjock” designer Sean Ashby.
“There is no padding, rings or strings,” said Ashby, a co-founder of the Internet-based AussieBum firm.

We can’t help but look back on all the Australian men we’ve seen on TV and the big screen… and wonder. Starting with Crocodile Dundee, whose trademark line, “That’s not a knife… this is a knife!” could easily be reinterpreted. And what about Jacko, the Energizer spokesman — where was he packing his replacement batteries?
No, this “AussieBum firm” doesn’t exactly reinforce the notion that Australian men are some of the manliest men in the world. After years of hearing those commercials — “Foster’s is Australian for beer” — we wonder what “Wonderjock” is Australian for…
More on this bulge down under, here…
Flashback: AussieBum launches underwear that secrete vitamins…

Josh Umbehr

Josh Umbehr, MD founded AtlasMD Concierge Family Practice, one of the fastest growing insurance-free practices in the country. Currently developing an industry leading platform for direct primary care physicians: Atlas EMR Software for Concierge Medicine.

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