We know that choosing a hospital is hard. So uCompare is employing an interactive Decision Assistant to help customers, er, patients, in selecting the best hospitals for them.
…if you are researching hospitals for a heart-related procedure you might be interested in learning how many coronary bypass procedures each performed, the patient mortality rate, the average length of stay and overall costs-and how this compared to other hospitals, and to the national average.
The Decision Assistant makes it easy: If you want to know what criteria are involved in rating hospitals on knee surgery, you click on the illustrated woman’s knees. Breast surgery? NSFW. You can also rotate the model, and change its gender (the male version is somewhat lacking).
Let’s hope they don’t adapt this interface for patients to select their doctors…
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