The NYTimes is reporting that the city government of New York is planning to introduce its own brand of condom:
Sandra Mullin, a spokeswoman for the Department of Health and Mental Hygiene, explained that the effort was more about packaging than about branding, providing the department with a better way to measure the effectiveness of its free condom distribution.
“We wanted to develop condom packaging that was noticeable and memorable so that we can later track the effectiveness of our distribution,” she said. “We also aim to use the packaging to promote condom use and awareness.”
But, in the end, whatever the design of the package for the condom, it would be uniquely identified with the city, although exactly how – whether it would include a logo or an iconic city image – has yet to be determined.
We look forward to this marketing campaign, and humbly offer a suggestion for a slogan:
“Keep yourself as clean as New York City!”
As for a logo, sure, I [heart] NY can have multiple meanings, but we’d prefer something tasteful involving the Statue of Liberty and the Empire State Building.
More from NYC.gov…