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Bottoms Up, Down Under

February 8th, 2006 Nicholas Genes Public Health

It's Good For You
What did mom always say?

1. Always wear clean underwear
2. Take your vitamins

Now you can do both at the same time! Medgadget tipster Sherwin S. informs us about Aussie Bum Essence, the new underwear that secretes vitamins into your skin:

The company says it has created a fabric that can hold liquid vitamins, and when the body heats up, those vitamins can be absorbed by the skin. They can even withstand 15 washings.
Recchia: “These babies are comfortable. When I first put them on it was sorta like Vicks Vaporub … it was cooling and gentle.”
But can your skivvies really provide you with the same benefits as eating fruits and veggies or taking supplements?
Julie Upton, Nutritionist: “It’s very funny to say you have a vitamin laced pair of underwear. Is it going to do anything? No, probably not. But it’s probably not going to hurt you either.”
Universal Gear in Chelsea still plans to sell the Aussie Bum underwear because they understand the bottom line.
“It’s not just about having clean underwear, it’s about having fun underwear,” a store clerk said.

So often the source of emissions, it’s quite a shock to view this area of the body as a source of intake and nutrition.
But before you get your panties in a bunch, a quick scan of the literature reveals that some latex-allergy sufferers also manifest skin reactions to acerola (Barbados Cherry, the additive to Aussie Bum’s new garments).
We definitely do not want to see genital anaphylaxis in the emergency department (indeed, the edict about wearing clean underwear was supposed to prevent embarassment in the event of an accident, not cause it.)
More from Aussie Bum…

Nicholas Genes

Nicholas Genes, MD, PhD, has been with Medgadget since almost the beginning. He's now Assistant Professor of Emergency Medicine at Mount Sinai, where in addition to patient care and teaching responsibilities, he studies EHR usability and physician uses of social media. Dr. Genes serves on the editorial boards of Emergency Physicians Monthly and Emergency Medicine Practice. More about Nick: http://nickgenes.com

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