All that money spent by medical manufacturers on market research has led them to notice the growth of the DIY (Do It Yourself) business. According to CosmeticsDesign.com, both 3M’s Nexcare and Johnson & Johnson, are about to release products aimed at keeping men’s pride up while working with the Dremel.
The first product is from a company called Nexcare, which has created plasters disguised as duct tape, so a handyman won’t be embarrassed using them; while the other is an addition to Johnson & Johnson’s Compeed line – a product designed to prevent the all-too-common friction blisters that often plague the softer hands of those new to the DIY game.
Many plasters are either covered in cartoon characters to appeal to children, or are pink in color – hardly a traditionally ‘masculine’ shade, Datamonitor says. However, Nexcare 3M Duct Tape Bandages, launched in the US, are gray in colour and feature a man’s hand on the packaging, holding a DIY tool.
The plasters are designed to look like duct tape, presumably so that the wearer doesn’t feel embarrassed about wearing them. They also come in longer lengths for larger fingers, while the packaging is designed to fit easily in a toolbox.
The Johnson & Johnson product, released in Finland, should also appeal to those fond of home improvement. Compeed Rakonestopuikko, marketed under the Compeed brand name, has been developed to prevent friction blisters, consisting of a stick that forms an invisible seal on the skin.
As opposed to many blister products, this one can be used anywhere on the body, not just the feet, so would be ideal for home improvers, who have struggled the whole weekend to assemble flat-pack furniture and are showing the battle scars to prove it.