There’s a new way to sell medgadgets, and it looks like the old way to sell Tupperware. American Medical Systems, makers of incontinence products, hope to increase awareness and market share by adopting this proven technique:
Rather than spend millions on an advertising campaign, AMS is taking more of a grass-roots approach with its “WomenShare” program — a series of free forums where women can discuss private health issues with physicians over drinks and hors d’oeuvres. In such an environment, women are more willing to discuss such things as uterine disorders and excessive menstrual bleeding.
This has not been our experience! But then again, we like to keep health conversations in the hospital and doctor’s office.
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