Taking a product from proof of concept to sales status in a period of just 12 months does constitute a speed “virtually unheard of” in the medical device market, Klemp says.
…Although Zeno has been approved for over-the-counter sale, the product initially will be marketed only through medical offices and spas.
Down the road, Klemp envisions a product more readily available to consumers. But for now, the company works to establish credibility and “get the medical and scientific community behind us.”
Maybe that’s wise. The medical community is usually a lot less fickle than teenagers.
A trial run with the device, and a cautionary note from a dermatologist, are up at the Washington Post.
More at Crutchfield Dermatology…