Daniel Terdiman of Wired reports on MyMD giving away 1,000 iBooks & iSight to facilitate telemedicine consultations:
This is your true private-personal physician. Once you have entered your medical history and received your physical exam through our clinic partners, you may receive consultations, diagnosis and treatment through the telephone or web. Real-time video- conferencing (where available) assists your Doctor in reaching a diagnosis. Prescriptions can be delivered or called into your local pharmacy for easy pickup. There is a $49 fee for the physical exam and you only pay for the minutes you use.
I’m only guessing, but there are probably many physicians eager to get these tech-savvy almost-always healthy young patients into their practice whether their insurance is of HMO, POS, or PPO flavors.