Wednesday, April 14, 2010

Social Networks Help The Medicine Go Down

Filed under: Informatics

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Plerts is a new social network that wants to help your friends watch your back (we're guessing it's a concatenation of people-alerts?). You log into the Plerts app through their website, or on your iPhone or Facebook, add contacts, and set up events and reminders -- like flying to Bangkok or taking your Plavix. Then, when you fail to log your landing or med administration, your friends will get alerted as to what you've failed to do, and they can get on your case about it or alert authorities. There's also an option to call 911.

000034434.jpgTechcrunch reports:

For example, if you decide to buy something on CraigsList and visit a seller’s home that is unknown to you, you could enable a Plerts alert. If you don’t check-in after the visit, Plerts will alert the member of your social graph with an alert that you are rogue. Another example is to ensure that someone is taking their medication. The user can check-in after taking the medication, thus alerting their loved ones and personal contacts that their family member has taken his or her proper medication.

Unlike 911, Plerts is designed to be preemptive to an emergency. One of themain issues with Plerts is privacy. Users may not want to tap into their social graph on Facebook, for example, and allow friends and contacts to know what your medical conditions are or who you are meeting. But with Plerts, nobody has to know where you are or what you’re doing (i.e. going on a blind date, going away on vacation) unless the unfortunate happens and you fail to check back in. Only at this point is your real-time location and personal information made available to your pre-selected contacts (which can be limited a to a few close friends or family).

Color us skeptical. We're all in favor of preventing emergencies, and we're very enthusiastic about new technologies for medication compliance, and ambient sensors to detect falls or lack of movement. But this seems like yet another app for the worried well, which will probably generate more "emergencies" than it hopes to prevent, and stress out your friends in the process (if you're forgetful enough to take your meds, you're probably going to forget your phone somewhere and thus ignore you're friends' concerned calls until EMS hunts you down...)

More at Plerts.com...

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replies: 4 comments
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agreed. Since I use alerts on my mobile phone, i leave my job post sharp as clock without even thinking about leaving.

Very practical indeed


Posted by: 1blog
on April 14, 2010 09:42 AM GMT

I do think however that phone applications will play a significant role in monitoring health - especially for folks in their 40-50's and below who are comfortable with these gadgets. We will be able to plug in at the doctors office like we do when we take our cars into the shop.


Posted by: AMH in Ohio
on April 14, 2010 11:12 AM GMT

Thanks for the article. I'm one of the cofounders of Plerts, and I'd like to take a minute to address a few points:

First, we are NOT a social network. While we offer users the ability to post to their public status, such as Facebook and Twitter, this is strictly optional and we do not require you have an account at either of these sites. Alerts can be sent privately via email and SMS to select contacts who don't even use Plerts. Also, Plerts does not require anyone monitoring you like GPS services; we emphasize privacy.

One problem with traditional GPS / sensor services is that they lack situational context. You don't know if a patient is sleeping, watching TV, having a cup of tea, or is in fact unconscious due to an adverse drug reaction. Furthermore, existing life alert services are bound to land lines and only work within a patient's home. As society shifts to mobile phones these systems become obsolete, and an impractical for seniors who want to spend their golden years traveling. My parents are 60 and neither have traditional phone lines.

Last, our free reminder feature is not correlated to our alert service. If you create a reminder for medicine and fail to complete it, nobody will receive an ER alert. Only our life services (Emergency, Pulses, and Watchdogs) are tied to the alert service. Each of these services address various use-cases based on our market research. For example, a patient who lives alone can activate a :30 minute Pulse after returning home from the doctor with prescription meds in the event something happens. Adverse drug reactions are responsible for 2M hospitalizations and 100k deaths per year in the United States alone.

For more information, please visit http://plerts.com/why/ or contact me.


Posted by: Colin Anawaty
on April 14, 2010 11:17 AM GMT

We are just glad to see more people taking advantage of their mobile phones as a solution for medication management.

If you are interested in a medication reminder service from the patient perspective, try RememberItNow! We make eHealth easy.

Set and send reminders by SMS, Push, or email. RememberItNow! also makes it easy to create a personal health record and create a private care community.

Getting started is fast and free at http://www.rememberitnow.com


Posted by: RememberItNow!
on April 20, 2010 01:39 PM GMT

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