Thursday, July 31, 2008

Practice Fusion Wants to Disrupt EMR Market

Filed under: Informatics

Practice Fusion is a new web-based electronic medical records and practice management software available to all US physicians. Unlike other EMR solutions that often cost thousands of dollars to install and maintain (on top of being proprietary and bulky), Practice Fusion is free, thanks to its ad-supported business model.

Ryan Howard, CEO of Practice Fusion, explains to Medgadget:

The offering is unique in the marketplace, because it is completely free and web-based, eliminating all of the risks for physicians, making Practice Fusion one of the fastest growing medical professional communities in the country.

We generate revenue by embedding advertising, including pharmaceutical products, into our physician tools. We also incur revenue through the sale of anonymized patient data to research groups, pharmaceuticals, and health plans.

... Practice Fusion releasing a suite of physician applications, including Practice Management, Scheduling, Secure Email and Patient Management that are free and web-based. These are effectively ‘Google Apps’ for doctors - everything a practice needs to run their office, manage and schedule their patients, communicate with other members of the office – all web-based and at no cost.

Be it a market disruptor or not, there's nothing stopping a practice from trying the software for free without investing in infrastructure.

Press release: Practice Fusion Unveils Free Applications for Physician Practices...

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