Tuesday, June 10, 2008

DuoFertility Decodes Messages Between Armpit, Ovaries

Filed under: Ob/Gyn

also, your baby will be a pleasing shade of green
A UK company called Cambridge Temperature Concepts is offering a refinement to traditional temperature measurements. Their new device, the DuoFertility, reads data from a patch that lives in a woman's armpit, to explain ovulation patterns.

Currently the device is in a trial period, although the employees of Cambridge Temperature Concepts say it's been working great on them (though that disclosure raises many more questions than it answers).

And, just as with any prototype, there are gaffes to make even the novice marketer blush, such as this one comparing their device to traditional thermometers:

There is no need to wake up at 6am each morning to take your temperature. You are free to spend the first 5 minutes of your day as you wish!

Five minutes of free time per day? What a great machine!

And, if you're curious, those strange button symbols along the edges are supposed to help classify the temperature data. The buttons on the left, for instance, signify (from top to bottom) "period starting", "made love", "feeling ill" and "sleep disruption" ... if you press the buttons in the right sequence you can not only predict fertility, but pretty much describe all your college relationships.

Via Engadget (which took a break from iPhone coverage to bring you this, but only because it has an iPod-style clickwheel)

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replies: 1 comments
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I bet it would sell if they added a symbol for "Deodorant needed".


Posted by: Jason Primo
on June 10, 2008 08:43 AM GMT

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