Wednesday, March 12, 2008
Free Radical Enzymatic Device (FRED): We Definitely Are Not Ready
Filed under: OTC
Pulse Health, a Portland, OR company, has secured $2.15M in Series A financing to further develop and market its line of products that "target the antioxidant supplement channel." In case you don't know what the antioxidant supplement channel is, neither do we. (And, you know, we have a pretty diverse group of people around here: some are still in medical school, others in residency, and others are in practice.) To make us more flabbergasted , the company's "flagship" product is a noninvasive breath test device that supposedly "detects free radicals through a colorimetric reaction", and spews out a "free radical level baseline 'number.'"
Now comes the real fluff from the company:
The FRED System allows consumers to measure their metabolic baseline and guide them in a scientifically grounded health and wellness program. FRED tests will be able to help identify the effects of diet, stress, supplements, and everyday living based on free radical levels in individuals. Once armed with this critical information, consumers can create optimal, enhanced lifestyle programs built around stress-reduction techniques like a healthy diet, regular exercise and supplementation.
Are you a skeptic like we are? What do you think?
Product page: FRED...
Press release: Pulse Health Successfully Closes Series "A" Round...
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examples: <b>Bold</b> <i>Italic</i>
