Tuesday, December 4, 2007

Sermo Improves Registration Security; Needs to Do More

Filed under: Net News

Sermo.com, a social network for doctors, has quietly changed its registration requirements to better verify the registrants as real doctors. Now, in addition to providing personal, but publicly available regulatory information such as DEA and state license numbers, a physician is expected either to fax to Sermo a copy of current state medical license or copy of hospital or practice ID, or to provide a phone number and name of hospital for Sermo team to call to confirm one's identity.

We are glad that Sermo has addressed criticisms leveled against it and other similar networks. Assuring that all members participating in discussions are real doctors is important not just for networks themselves (and their members), but also for public health. For example, since Sermo.com is trying to forge a relationship with the FDA, it is imperative on its management team to re-register all of its current members, as there have been reports of trolls infiltrating its website. We don't know how many trolls exist on these doctor networks, but what we know is that they are there. Anything short of a full new round of registration of the existing members can potentially endanger the public, as trolls (if planted by pharma and device companies, as well as single individuals with evil intent), can influence doctors on the site, and the FDA's regulatory process in general.

Spokeswoman for the FDA has refused to comment for this story. Medgadget has not contacted Sermo since we've been designated blog non grata by the network's management before.

More: Medgadget's Guide to Hacking into Social Networks for Doctors ...; Confirmed: Sermo Is Not for Physicians Only; New Important Questions Raised ...; Sermo's $9M Weak Security Model ...; A Note and a Follow Up On Sermo ...

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replies: 3 comments
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For the life of me...what is the story here? Why is Medgadget so obsessed with Sermo's success? Is this reporting or just a vendetta? Last time this happened, the Sermo community became furious and there was a flame war. Is that what you are looking for (again)? Are page views down at Medgagdet? Is this a pattern we all can look forward to?


Posted by: JoshS
on December 4, 2007 08:34 PM GMT

JoshS:

Good question!

First, in terms of page views. Alexa says that we are consistently outperforming Sermo, despite all those millions of dollars being invested in Sermo. That does not mean that we are more successful. Sermo provides important service, and we wish them well.

Second point is more important. Despite our great admiration for the technology in general, we know full well that, when needed, we have a responsibility to question dangers of new things affecting the medical world. We have to question the motives that might harm patients, and dangers that any technology might present. Will MDs networks play important role in the future, and improve care of patients? They will. It doesn't mean we have to accept rotten practices as such.

And, third point. The furious response of the "community" is not that important. The important part is for physicians to realize their responsibilities before the public. And then to rise up and to demand that networks that promise physicians-only environment actually deliver it. I don't want to have FDA deciding recommendation about my father's blood pressure pills based on the info from some malicious troll. Do you?


Posted by: DrO
on December 4, 2007 09:45 PM GMT

It's funny, the advertisement next to the Sermo story on Medgagget is "glucose
Lower Glucose and Reverse Diabetes! 99% Type 2 and 64% Type I Success ".......and these bozos are throwing dispersions at Sermo, again? What was the story here? What was being reported? I'd encourage people to look at CNET for an example of REAL on-line journalism. I'm done with Medgagdet.


Posted by: porter
on December 5, 2007 07:52 AM GMT

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