Thursday, November 8, 2007

A Strange New Kind of Gift Card

Filed under: Society

If you don't know what to give your boss this holiday season, with a new healthcare gift card from Highmark Inc. you can let the brutal honesty out and tell him it's for his meds. The Wall Street Journal Online chronicles the new phenomenon:

Pittsburgh health insurer Highmark Inc. is selling a Healthcare Visa Gift Card from $25 to $5,000 to cover prescription co-payments, elective surgery, contact lenses and gym membership.

The cards can be used only at providers or merchants that Visa categorizes as health related, including physician's offices, pharmacies and health clubs.

The cards aren't available at grocery or retail stores -- they can only be purchased online or by calling a toll-free number.

More from The Wall Street Journal...

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