Tuesday, August 14, 2007

Italian Town to Pay Residents to Lose Weight

Filed under: Public Health

First Ferrari, Lamborghini and Alpha Romeo...now yet another reason Italy is pretty cool...

Men living in the northwestern Italian town of Varallo will receive 50 euros ($70) for losing 4 kg (9 pounds) in a month, Mayor Gianluca Buonanno said. Women will get the same amount for shedding 3 kg (7 pounds).

If they can keep the weight off for 5 months, they will get another 200 euros ($280), he told Reuters.

There's probably some good data out there as to whether or not there's a net savings to the government to "incentivize" improving one's health (particularly in Europe, what with nationalized healthcare and all). Unfortunately, we're too lazy to do it ourselves. But if someone paid us...

More from Reuters...

                (0)

Name:


Email Address
(will not be published):


URL:

Remember personal info?
(anonymous comments allowed)

Yes No

Comments:

Verification (needed to reduce spam):

Click the "Post" button only once!