Friday, August 31, 2007

Exubera, Pfizer's Insulin Spray Ordeal

Filed under: Business of Medicine , Medicine

Bad news for the insulin spray gun, as sales are not meeting expectations.

Analysts were forecasting blockbuster annual sales of $2bn (£1.01bn, E1.49bn) for the insulin spray. It delivered just $4m in the second quarter of 2007 - the first time Pfizer disclosed sales of the product.

In July, Pfizer launched a massive television and print ad campaign in the US to jump-start sales. Reducing the number of inhalers produced is a clear indication management are unsure their next campaign will have much impact on sales.

The cutbacks are spelt out in a report filed with the US Securities and Exchange Commission by West Pharmaceutical Services, the American drug technology firm that makes about 60% of the device.

It said: "We expect Pfizer's high inventory levels and slower-than-expected demand will affect our fourth-quarter 2007 and full-year 2008 sales levels. In coordination with our customer, Nektar, we have reduced production to one shift per day at our dedicated facility beginning in the third quarter of 2007."

Perhaps the diabetics feel self conscious pulling out what looks like a bong in the middle of a restaurant, and taking a hit.

More from The Business...

Exubera website ...

(via KevinMD, and PharmaGossip)

email this article to a friend      print this!           comments and peer reviews (4)






replies: 4 comments
Open comments are not moderated, although abusive and vulgar remarks may be deleted. Opinions expressed do not necessarily reflect the views of Medgadget.com. Please consult our disclaimer.

It's definitely the bong factor.

You're going out for an evening at a nice restaurant. You study the menu and take your time deciding which of the various delicious entrees you're going to choose. The waiter takes your order and let's you know how long it will take to get served (because you've explained about your diabetes).

Shortly before the food arrives you pull this massive device out, but before you have a chance to use it some of the other patrons in the restaurant jump on you thinking that you're a terrorist.

Fantasy? Not that much. Make it smaller. Case in point, look at the amount of complaints about the length of the synchronization cable that comes with the Dexcom CGM. It's 6-1/2 feet, when it probably just needs to be 6-1/2 inches.

When will device makers realize that we need to live our lives while using their devices. Sometimes that means we will choose NOT to use their devices if there are alternatives. And in the case of this one, there are plenty of alternatives.


Posted by: Bernard Farrell
on August 31, 2007 09:39 AM GMT

Other than the size of this device, personally, I wouldn't use anything new that doesn't have solid data on the long term impact. It takes years for the study to be completed and some people are waiting for the proof that this device is safe on their lungs.
Plus, I just don't see this as a very precise delivery system. Insulin pump remains the best option right now.


Posted by: Kseniya
on August 31, 2007 10:19 AM GMT

As a person living with Type 1 diabetes on an insulin pump, I don't see how this product shows ANY advantage over current insulin administration methods, with the exception of its possible resistance to heat deactivation. I think that the money spent on this product could have been better spent researching faster injectable insulins, implantable pumps, and continuous glucose monitoring devices.


Posted by: Juan
on August 31, 2007 02:00 PM GMT

First of all, is the device even financially viable? It it's not less expensive than current methods, then it faces a n uphill battle on that issue alone. Never mind long term impact, ease of use and effectivity.


Posted by: Isabelle
on September 1, 2007 07:24 AM GMT

add a comment
html tags: <b>, <i>, and <a>
examples: <b>Bold</b> <i>Italic</i>









Remember personal info?
(anonymous comments allowed)



click to make your selection boldclick to make your selection italicclick to add a link


Verification (needed to reduce spam):




Click the "Post" button only once!